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Frontline
Welcome to Frontline Brewing Co.

Brewed for the Brave.

A crisp, classic American lager for everyone who shows up. Pull up a chair, grab some gear and raise one with us.

EST. 2023 | CRAFTED FOR AMERICA
The Frontline Shop

Wear the Frontline.

Fishing hoodies, tees, hats and drinkware, made to order and shipped to your door.

Shop All Gear

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Show up. Raise one.

Here's to everyone who shows up.
The Frontline Brewing Company tent at a South Carolina festival
Giving Back

Raise one for the ones who show up.

Our events give back to the people and organizations who stand for their communities, from veterans to first responders to neighbors helping neighbors.

Our Story

Started by two first responders.

Frontline began in 2023 with two first responders, one of them a U.S. Army veteran, who wanted to say thank you to the people who keep this country running: the ones who serve, build, teach, heal and put in the hard work every day. So they made a great American beer that honors that work and gives back to the people who do it.

It started as a beer for first responders and the military. It grew into a beer for anyone who shows up for their family, their work and their community.

Read Our StoryFrontline United Watch: Frontline on FOX Carolina

Here’s to everyone who shows up.

2023First batch, Greenville SC
2First responder founders, one an Army veteran
SCBrewed in Columbia, poured statewide
4.2%A classic American lager
Raise One For

Know someone who shows up?

Every month we spotlight South Carolinians doing good where they live: first responders, service members, teachers, nurses, volunteers and neighbors. Nominate someone and we'll raise one in their name.

Firefighters in full gear carrying an American flag up the stadium stairs at a memorial stair climb
Frontline in the Wild

Where Frontline shows up.

See the GalleryShare Yours
Our Beer

Frontline American Lager

A crisp, clean, classic American lager at 4.2%. Light enough for a long afternoon, with the flavor to make every one count.

A can of Frontline American Lager on a fence post at sunset
Tasting Notes

Crisp. Clean. Easy.

Pours bright gold with a steady white head. Light bread and cracker malt up front, a gentle hop bite in the middle and a dry, refreshing finish that brings you back for another.

StyleAmerican Lager
Alcohol4.2% ABV
Available inHalf kegs, sixtels, 6-pack cans
Brewed inColumbia, South Carolina
ServeIce cold, in a pint glass
What's Inside

Simple, classic ingredients.

Pale Malt

The clean, light foundation of a true American lager.

Carafoam

A specialty malt for smooth body and a lasting head.

Magnum Hops

A clean, gentle bitterness that keeps every sip balanced.

German Lager Yeast

Fermented cool and slow for a crisp, dry finish.

See How It's Made
A white Frontline hat beside a can and six-pack on a truck tailgate
Made For

Every cookout, tailgate and lake day.

Frontline goes with burgers off the grill, wings on game day, shrimp and grits, and fish tacos on the boat.

Beer Finder

Find a Cold Frontline

Bars, restaurants and stores pouring and selling Frontline across South Carolina. Updated monthly.

Tap a region or search aboveUpstateMidlandsLowcountryGrand Strand
Don't see your spot?

Ask for Frontline.

Tell us where you want to drink Frontline, and we'll go knock on their door.

Thanks. We'll pay them a visit.
The Frontline Shop

Gear for the Brave

Gear for the people who show up. Shipped to your door.

Those who show up save 10% on every gear order: first responders, 911 dispatchers, military, veterans and their families, nurses and health care workers, and teachers.

Get Your Discount

Worn by the Frontline

Real people. Real gear.

Pouring Frontline samples at the Frontline tent in a Frontline polo
A Frontline hat and six-pack on a truck tailgate
A Frontline koozie at the Frontline festival tent
Our Story

A Beer for Anyone Who Shows Up

Frontline Brewing Co. was started in 2023 by two first responders, one of them a U.S. Army veteran. It was built out of appreciation for the people who keep this country running: the ones who serve and protect, and the ones who build, teach, heal, haul and harvest, along with the families who stand behind them. They wanted a beer that honors that hard work, and gives back to the people who do it.

Their answer was a great American beer. A classic American lager, nothing fancy, the kind you raise at a cookout, a tailgate or a firehouse table. They called it Frontline, and put one line on every can: Brewed for the Brave.

It started as a beer for first responders and the military. It grew into a beer for anyone who shows up for their family, their work and their community, and for everyone who gathers around the same table.

Crafted for America. An American beer for the American people.

Firefighters carrying an American flag at a memorial stair climb
How It Grew

We kept showing up.

The road wasn’t smooth. In the early years we lost our first distributor and our first brewery. We did what the people we brew for do: we kept going.

2023

The first batch of Frontline American Lager is brewed. Greenville, South Carolina is the starting line.

Rebuilt

A new home at CBI in Columbia, with on-site can printing for limited editions, and statewide distribution across South Carolina.

Today

On tap at bars across the state and on shelves at Total Wine, Harris Teeter, Bottles and more.

Giving

Proud to have supported Palmetto Frontline Foundation, Soldiers’ Angels and Upstate Warrior Solution, with Chapter Nights raising one for local heroes.

Giving Back

Every Event Gives Back

Through Frontline United, we raise a glass and raise support for the people and organizations who show up for their communities.

Frontline United

How we give back.

Frontline United is our give-back program. It brings people together around a cold beer and turns those moments into support for the organizations that take care of the people who serve, and the families behind them.

01 · Events

Nights that give back

Chapter Nights, festivals and tap takeovers raise support for a local cause or hero.

02 · Raise One For

People who show up

Every month we spotlight South Carolinians doing good, nominated by the people who know them.

Nominate someone
03 · Our Goal

5% of net profit

As Frontline grows, our goal is to give 5% of net profit through Frontline United.

Frontline tent at a community event
Organizations We've Supported

Proud to stand with them.

Upstate Warrior Solution

Connecting veterans and their families in the Upstate with the resources they've earned.

Palmetto Frontline Foundation

A South Carolina partner we have been proud to raise one for.

Soldiers' Angels

Providing comfort and support to service members, veterans and their families.

Giving Back in Action

Raising one for Upstate Warrior Solution.

Nominate a Cause

Know someone who shows up?

Tell us about an organization in your community we should raise one for.

Thank you. We read every one.
Events

Come Raise One With Us

Festivals, tap takeovers and giving-back nights across South Carolina.

Pouring Frontline at the Frontline tent during a ballpark event
At the Frontline Tent

Come say hello.

Find us under the red, white and blue at festivals, ballparks and giving-back nights. Grab a sample, pick up some gear and meet the people behind the beer.

Host Frontline

Bring Frontline to your event.

Fundraisers, festivals, reunions and community nights. Tell us what you're planning.

Got it. We'll be in touch within two business days.
For Bars, Restaurants and Retailers

Put Frontline on Tap

A high-volume house lager with a story your customers will raise a glass to.

01

A lager that moves

Crisp, sessionable and 4.2%. Built for regulars who order more than one.

02

Priced to win the tap

Half kegs and sixtels priced to give you a strong pour margin.

03

We show up for you

Tap handle, glassware, signage and giving-back event nights that fill your bar.

Let's Talk

Request Frontline for your business.

Tell us a little about your place, and our team will reach out with pricing and availability. Frontline is currently sold in South Carolina only.

Prefer email? info@frontlinebrewingco.com

Thank you. Our team will contact you within two business days.
Frontline Ambassador Program

Join the Frontline Crew

Gear, access and rewards for the people who show up. Rep Frontline on your socials and at your events, and we'll take care of you.

Apply NowSee the Deal
The Deal

You rep us. We take care of you.

What you get

  • Welcome pack. Frontline hat, tee, koozie and stickers the day you're in.
  • Gear credit. A monthly Frontline gear credit for active ambassadors.
  • New gear drops. Seasonal hoodies, hats and limited merch before anyone else.
  • Your own code. Your followers save on gear, and you earn commission on every order.
  • VIP access. Passes to festivals, tailgates and events Frontline sponsors.

What you do each month

  • Post it. 2 posts or Reels and 4 stories featuring Frontline, tagging @frontlinebrewingco and #FrontlineAmbassador.
  • Bring it. Show up with Frontline at one event, tailgate, cookout or game day.
  • Ask for it. Request Frontline at your local bars and stores, and send us one new spot that should carry it.
  • Report in. A quick monthly check-in with your links so we can track your rewards.
A white Frontline hat on a truck dashboard with open fields ahead
Who We're Looking For

Anyone who shows up.

Creators with a following, and regulars with a big table. Veterans, first responders, linemen, nurses, coaches, anglers, hunters, tailgaters and country music fans. If people listen when you talk, we want you.

Ambassador Standards
  • 21 or older, with a mostly 21+ audience.
  • Always disclose the partnership with #FrontlineAmbassador or #ad.
  • Drink responsibly on camera. No drinking while driving, boating, on duty or around minors.
  • Patriotic, never political. Keep it positive and respectful.
How It Works

Three steps to the Crew.

  1. Apply. Tell us who you are, where you post and the events you go to.
  2. Get your pack. Once you're accepted, we ship your gear and personal code.
  3. Show up and rank up. Hit your monthly goals to unlock gear credits and bigger rewards.
Application received. We'll review it and be in touch soon.
Partner With Frontline

Bring Frontline to Your Market

For distributors, bars, restaurants and retailers who want a classic American lager with a story people raise a glass to.

What We Bring

A supplier that shows up.

Field sales support

Ride-alongs, account visits and incentives for new draft placements.

Bar kits and POS

Tap handles, glassware, tin tackers, shelf talkers and end-cap displays.

Events that sell

Giving-back nights, festivals and tap takeovers that build pull.

Limited editions

Digital can printing for holiday and local releases without big minimums.

Distributor Inquiries

Let's talk about your territory.

Tell us about your company and market, and our team will follow up with our brand review.

Or email info@frontlinebrewingco.com

Thank you. We'll reach out within two business days.
How It's Made

From Grain to Glass

Four simple ingredients, cold patience and a South Carolina brewhouse. Here's how every can and keg of Frontline comes to life.

The Ingredients

Nothing to hide. Nothing extra.

Water

More than 90% of every beer. Clean, filtered water is where a crisp lager starts.

Malt

Pale malt for a light, clean body, plus Carafoam for smoothness and a lasting head.

Hops

Magnum hops add a clean, gentle bitterness that keeps every sip balanced.

Yeast

German lager yeast that works cold and slow for a crisp, dry finish.

The Process

Six steps. No shortcuts.

  1. 01

    Mash

    Crushed malt is steeped in hot water. The heat turns the grain's starches into the sugars the yeast will feed on later.

  2. 02

    Lauter

    The sweet liquid, called wort, is drained off and the grain is rinsed to collect every last bit of sugar.

  3. 03

    Boil and Hop

    The wort is brought to a rolling boil and the hops go in, adding balance and bitterness and keeping the beer clean.

  4. 04

    Ferment

    The wort is chilled and the lager yeast is added. Working at cool temperatures, it turns sugar into alcohol and carbonation.

  5. 05

    Lager

    "Lager" comes from the German word for "to store." The beer rests ice cold for weeks, smoothing out until it's bright, clean and crisp.

  6. 06

    Package

    Finished beer is filtered, carbonated and filled into half kegs, sixtels and cans, then kept cold on its way to you.

A Frontline can resting on heavy equipment
Why a Lager

Ales are fast. Lagers take time.

Most craft beers are ales, fermented warm and ready in days. A lager ferments cold and conditions for weeks. It's slower and harder to get right, and it's why a great lager tastes so clean you want another.

StyleAmerican Lager
Alcohol4.2% ABV
FermentationCold, with German lager yeast
Brewed inColumbia, South Carolina
The Frontline Community

Here's to Everyone Who Shows Up

Frontline Chapters bring people together once a month at a local partner spot: first responders, military, veterans, families and the neighbors who back them. Everyone 21+ is welcome.

Frontline Chapters

Find your chapter.

South Carolina

Upstate

Greenville, Spartanburg, Anderson and Clemson

Monthly Chapter Night at a local partner spot. Members get the date first.
South Carolina

Midlands

Columbia, Lexington and the Lake Murray area

Monthly Chapter Night at a local partner spot. Members get the date first.
South Carolina

Lowcountry

Charleston, Summerville, Mount Pleasant, Bluffton and Beaufort

Monthly Chapter Night at a local partner spot. Members get the date first.
South Carolina

Grand Strand

Myrtle Beach, Murrells Inlet and Conway

Monthly Chapter Night at a local partner spot. Members get the date first.
Anywhere

Start One

Not near a chapter yet? Bring Frontline to your town and lead the first gathering.

Chapter captains get gear, event support and a direct line to the Frontline team.
Raise One For

People who show up.

Every month we spotlight South Carolinians doing good in their communities, nominated by the people who know them. Featured honors are raised at that month's Chapter Night.

Nominate Someone
Nominate

Know someone who shows up?

A firefighter who coaches Little League. A nurse who never misses a shift. A neighbor who mows the widow's lawn every week. Tell us about them.

  • We read every nomination.
  • Featured people get a Frontline thank-you pack and are honored at their chapter's next Chapter Night.
  • We always ask before sharing anyone's story.
Thank you for raising one. We read every nomination and will reach out before sharing anything.
Become a Founding Member

Join the Frontline Community.

Founding members get first invites to Chapter Nights and first access to member stories and conversations as we build them out.

Own a bar or restaurant? Host a Chapter Night.

Chapter Captains

Start a chapter in your town.

Know a spot and a crew that would show up? Tell us. Captains help pick the partner spot and host the night, and we back them with gear and support.

Thank you. We'll reach out within a week.
The Frontline Thank-You

10% Off for Those Who Show Up

Our way of saying thank you. Verify once and save on every Frontline gear order, every time.

Who It's For

If you show up for us, we show up for you.

Law EnforcementPolice, sheriff, corrections, federal agents
Fire & EMSFirefighters, EMTs, paramedics
911 DispatchTelecommunicators and dispatchers
MilitaryActive duty, Guard and Reserve
Veterans & FamiliesVeterans, retirees and military spouses
Nurses & Health CareNurses, doctors, techs and caregivers
TeachersTeachers and school staff, K–12
01

Verify once

Tell us where you show up below. We confirm it, usually within one business day.

02

Get your code

Your personal Thank-You code arrives by email and works on every gear order.

03

Gear up

Enter it at checkout. Works on every Frontline gear order.

Get Verified

Claim your Thank-You.

No ID upload needed. We may follow up with a quick question to confirm. Discount applies to Frontline gear, not beer.

Thank you for showing up. Watch your inbox for your code, usually within one business day.
Contact

Talk to the Frontline Team

Questions, orders, events or partnerships. Real people answer.

General

info@frontlinebrewingco.com

Gear orders, press, giving back and everything else. We reply within one business day.

Email us
Bars and Stores

Order Frontline

Kegs and cases in about a minute. Already carry us? Reorder anytime.

Open the order form
Distributors

Carry Frontline

Tell us about your territory and we’ll send our brand review.

Distributor inquiries
Your Frontline Team

The people who show up for you.

KP
Kelly PalaciosPresidentStatewide
RP
Rich PalaciosSales RepresentativeLowcountry
HF
Heather FrechetteFrontline Brand AmbassadorUpstate and beyond
For Retailers, Bars and Distributors

Frontline Toolkit

Approved Frontline marketing materials, ready to print, post or order. Everything here is brand-approved and free for our partners.

Download

Marketing materials

Print files include a 1/8 in bleed. Most print shops (Staples, FedEx Office, Vistaprint) can print them as-is. Please don't edit the artwork. Need a size or something you don't see? Ask below.

Printed Materials

Request point-of-sale.

Want us to print and bring it? Tell us what you need and where. Your Frontline rep will confirm and deliver.

Distributor reps: request for any of your accounts here.

Request received. We'll confirm within two business days.
Legal

Privacy Policy

How we collect, use and protect your information.

Effective October 17, 2026

Frontline Brewing Co. ("Frontline," "we," "us") runs frontlinebrewingco.com and its order and signup forms. This policy explains what we collect and how we use it.

What we collect

  • Information you give us: name, email, phone number, ZIP code, business details, and anything you type into our forms.
  • Store orders: name, shipping address, email and order details. Payments are processed by Shopify and its payment partners; we never see or store your full card number.
  • Automatically: basic device, browser and usage data (pages visited, referring site) through cookies and similar tools, to keep the site working and improve it.

How we use it

  • To fulfill store orders and bar or retailer requests, and to contact you about them.
  • To send emails and text messages you have agreed to receive.
  • To plan events, review ambassador and partner applications, and improve our site and products.
  • To comply with the law, including age requirements for alcohol marketing.

Text messages

If you opt in to texts, we send news and offers, up to 4 messages per month. Message and data rates may apply. Reply STOP to cancel or HELP for help. Consent is not a condition of purchase. We do not sell, rent or share your mobile number or text-messaging consent with third parties or affiliates for their own marketing. Mobile numbers are shared only with the service providers that deliver our messages.

Who we share it with

Only with service providers that help us run Frontline (for example our website host, Shopify for the store and checkout, shipping carriers, and our email, text-messaging and customer-management tools), our distributor when you request Frontline for your business, or when the law requires it. We do not sell your personal information.

Age

This site is for adults 21 and older. We do not knowingly collect information from anyone under 21. If you believe someone under 21 has given us information, email us and we will delete it.

Your choices

  • Unsubscribe from emails with the link in any email. Stop texts by replying STOP.
  • Ask us to see, correct or delete your information by emailing info@frontlinebrewingco.com.
  • You can block or delete cookies in your browser settings.

Security and changes

We use reasonable safeguards to protect your information. If we change this policy, we will update the date above.

Contact

Frontline Brewing Co. · info@frontlinebrewingco.com

Legal

Terms of Service

The rules for using our site and shop.

Effective October 17, 2026

By using frontlinebrewingco.com you agree to these terms.

21 and older

You must be of legal drinking age (21 in the United States) to use this site. Please drink responsibly.

Beer sales

Frontline beer is not sold or shipped through this website. You can find it at bars, restaurants and stores, and licensed businesses can order through our distributor using our order form.

Store orders

  • The Frontline Shop sells merchandise only. Checkout and payment are handled securely by Shopify.
  • Prices are in U.S. dollars and may change. We may cancel an order affected by a pricing error, stock problem or suspected fraud and will refund any payment.
  • Shipping times and costs are shown at checkout.
  • Returns and exchanges: every item is printed to order just for you, so we can't take returns for change of mind or size. If anything arrives damaged, misprinted or wrong, email info@frontlinebrewingco.com within 30 days of delivery with your order number and a photo, and we'll send a free replacement or a full refund.

Promotions

Discount codes are one per order, cannot be combined unless stated, have no cash value, and may end at any time.

Texts and emails

If you opt in, you agree to receive recurring marketing messages, up to 4 texts per month. Message and data rates may apply. Reply STOP to cancel, HELP for help. Consent is not a condition of purchase. Carriers are not liable for delayed or undelivered messages. See our Privacy Policy.

Ambassadors and partners

Ambassadors must be 21 or older, clearly disclose their partnership with Frontline when posting, and follow our ambassador standards. We may end any ambassador relationship at any time.

Content

The Frontline name, logos, eagle, ribbon mark, photos and site content belong to Frontline Brewing Co. Please don't use them without permission.

Limits

The site is provided "as is." To the extent the law allows, Frontline is not liable for indirect or consequential damages from using the site. These terms are governed by the laws of South Carolina.

Contact

info@frontlinebrewingco.com